How to subscribe attendees to MailChimp lists

This article is for training companies and trainers.

Keeping in touch with the attendees of your events is important. Many trainers forget to subscribe their attendees to the newsletters, losing the opportunity to provide additional value to the attendees and get more gigs.

How it works

Workshop Butler automates the process of adding attendees to MailChimp lists.

When a new attendee registers for an event or you add an attendee manually, or you confirm an evaluation, the platform adds these attendees to one or several lists of your choice.


Open your Account Settings and select the  MailChimp in the left-side menu

Click the  Connect button and authorise Workshop Butler to use your MailChimp account.

Select what list you want new members to add to. If you want to add attendees to several lists, repeat steps 3-6 for each channel.


Select one of two available categories of attendees:

  • All attendees
  • Only attendees with evaluations

All attendees

This category applies to every attendee you have in your account, including the ones you add manually and the ones who registered but didn’t participate in an event. An attendee gets invited when:

  1. They register for an event using a registration form
  2. You add them manually from the Add Attendee form
  3. They provide an evaluation using an evaluation form, not being previously registered

Only attendees with evaluations

This category includes only attendees who gave you the feedback on an evaluation form. An attendee gets invited when:

  1. They provide an evaluation using an evaluation form and you approve this evaluation.

If you want to add the attendees from your previous events, check the box  Include attendees from previous events. The attendees will be added to your MailChimp list in the next 10-15 minutes.


When you give events on different topics, you may decide to add only the attendees of the events from one category, not all. In this case, select one or several categories you need. Only the attendees of the events from those categories will be added to MailChimp.

If you have a GDPR-compliant consent added to your registration form for the category, you can check what consents the attendees should give to be added to the list. Only the attendees who give you all chosen consents will be subscribed to a MailChimp list.


Don’t forget to save your results!

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