How to create an event

This article is for training companies and all types of trainers.

Event creation in Workshop Butler is straightforward. It takes you only a few minutes to add a new event and start promoting it. Click on the Events in the upper menu, and then click the Add event button to begin the process.

Set category, event type, and title

Based on your configuration, you may need or may not need to select a category and event type. Event categories and types are a simple yet powerful way to group your events in a logical way. For example, you can create three categories ScrumKanban, and Facilitation with related event types Scrum Master Course, Scrum Product Owner Course, Kanban Practitioner, etc.

If you didn’t create any category during an initial setup, you can always do it later.

Important note: Categories and event types you can create the events for are defined by the certification brand or training company you work with. If you do not have access to a certain category or event type, you should contact your brand coordinator/training company.

Select status and connect contact

You can make your event either public or private depending on whether you allow everyone to register for the event or only those who have a registration link.

You can connect a private event to a client you run this event for. First, you need to add this client as your contact. The connection allows you to see a full history of events for a client, including paid amounts, number of attendees, and event ratings.

Select contact while adding a new event

Add location and languages.

You can select one or two languages for your event. These languages will be visible on the event page so visitors can choose only the events they can understand.

Language and Timezone Detection

The system detects the language of the event and its timezone based on the event’s location. Though it usually makes a correct guess, you can always alter them manually.

If you are a licensed trainer working with a certification brand, you can also choose to present materials in different languages. For this, your brand coordinator should enable this option and select the languages you can work with. If you expect to see attendees from different countries, it could be a good idea to let them know beforehand what language will be used for the event's materials.

Set a schedule

Now add correct start and end dates/times, along with a time zone. A time zone is important, especially for online events, as it is shown on an event’s page, giving visitors a hint when the session takes place.

Time zone for on-site events

Though a time zone for on-site events is visible only in the cabinet, we recommend setting it correctly. We plan to send automated emails taking into account the time zones of events.

Add a description and cover photo

By providing a good description of what your training is about, you increase the chances of attendee registration.
The best resolution for a cover photo is 665✕333 рх.

Add tickets


You can learn more about tickets here.

Configure registration page

Workshop Butler supports two options for registering attendees: through its built-in registration page and on a third-party website.

A built-in registration page is a preferable way because in this case, an event will be included in all automatization and support processes from the system. It simplifies attendees' lives and yours. The attendees automatically get a customized welcome email and a reminder before the event. You will have full functionality in your hands: customizable notifications and reminders, different integrations. Last but not least, the attendees don’t need to leave your website to register. Learn more about the registration page here.

If you work with a training company that handles the registrations, you should choose  Use external registration page and enter the URL. By clicking on the Register button, a visitor will be redirected to the training company’s website.

Configure additional settings

Activate  Follow Ups and Workshop Butler sends the attendees three reminders after the event to provide an evaluation.

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